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When the next supply shock hits, many CEOs are already reaching for their wallets.
Proxima asked 515 leaders at companies with more than $500 million in revenue how much they’d pay to keep their businesses running when supply chains wobble. The answer was striking: 72% said they’d accept supplier costs rising more than 10% for better resilience.
But willingness hasn’t yet become readiness. Most executives say they’ve tested disruption plans, yet only 13% believe their companies could keep revenue and deliveries intact for more than three months after a major event. More than half admitted they wouldn’t last beyond three weeks. And when asked about a two‑week outage among their top suppliers, many estimated it could put 11–40% of revenue at risk.
AI and automation are helping; about half of CEOs see measurable value in AI for risk monitoring and procurement; but data quality, skills gaps, and slow procurement processes are holding firms back. Cyber incidents are already a real pain: nearly half reported a supply‑chain disruption from a cyberattack in the past two years, while only a third have real‑time visibility into supplier cyber risk.
The story is clear: leaders are ready to pay for resilience, but must now invest strategically in supplier diversification, verified data, faster procurement, and cyber visibility to turn intent into protection before the next crisis arrives.
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