Innovation and Sustainability in Produce Distribution

September 1, 2025

As part of their ongoing mission to innovate while protecting the planet, Veritable Vegetable sought a solution to improve order accuracy, reduce waste, and streamline warehouse operations, especially for their complex split case picking process. After careful evaluation, they partnered with Lucas Systems to implement a customized voice-directed optimization solution.

The results have been transformative. With “Jennifer,” the AI-driven voice of the solution, order pullers now receive precise, step-by-step picking instructions, confirm quantities on the spot, and work on multiple orders at once—all without paper pick slips.  

This shift has improved accuracy by 40%, reduced errors by 60%, and cut paper use by 49%, the equivalent of saving 23 trees annually. It has also eliminated inefficient pallet building, reduced reverse logistics, and strengthened sustainability by minimizing unnecessary truck runs.

For managers, the solution delivers real-time operational visibility, targeted training capabilities, and actionable reporting, helping streamline new hire onboarding and boost productivity. For customers, the change means faster, more accurate deliveries with less environmental impact.

Download the full case study to discover how Veritable Vegetable and Lucas Systems are cultivating a smarter, greener future in produce distribution.

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