Science has given us the tools to trace products all the way back to origin. But are businesses willing to make use of them?
Supply chains are by their nature brutally complex, with multiple tiers of suppliers that make it tough to identify where products originated. Now, however, we can deploy such tools as DNA and isotope testing, coupled with physical tracers and digital models, to follow product ingredients all the way back to the raw-material stage. On this episode, we welcome back MeiLin Wan, former executive with Applied DNA Sciences and now the founder of GenuTrace, LLC, a consultancy specializing in product traceability and authentication. No single method is sufficient to achieve total “evidence-based” traceability, she says, but taken together, aspects of this sophisticated technology can provide the necessary verification for companies to comply with a raft of new regulations, and growing demands by consumers for proof of ethical supply chains. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.
Show notes:
An article from GenuTrace: “Trace It Before You Make It: Greige Goods Under the Microscope.”